Supporters also get access to the game when it’s released, as well as the game’s art book as a “thank you”. A really cool feature, that made gamers pitch in a little extra. The extra $10.000 that was pledged will go to extra features, such as a home base for the game’s submarines. Include stretch goals and rewards for contributions.These people clicked, and it all contributed to added traffic to the site and an increase in pledges. The result of the Facebook ads were added distribution to people who Arachnid knew would be interested in seeing what they were doing. Your sponsoring something that will for sure be built, and that you can get your hands on in in the not-so-distant future. Everything is well thought through, and as a backer, you’re not just sponsoring some guy’s wild dream. The comments were made by people who were really interested in the game, who pledged money and who couldn’t wait to play it. The Arachnid guys responded to every single comment on the Kickstarter page. This gets the game press coverage, and gamers start talking about it in their own channels and streams. Diluvion looks amazing, and from the conversations held in the comments section, the game also seems very well designed. Kickstarter – and the world – is ruthless to shitty products. Our (24SevenSocial’s) take on the key success factors in this campaign, and some advice: The latter means that out of 100 people who saw the posts, 1,5 people clicked. The four posts that were published got 815 likes, 7 shares, and had a CTR of 1,5%. Page Likes: 56 (new fans on the Arachnid Games Facebook Page) Results from the $630,- invested in Facebook:Ħ14 website clicks (clicks to the Diluvion Kickstarter-page) That’s $10.554,- more than they initially asked for, and opens up for adding more features in the game.Īnd just as important, Arachnid Games succeeded in creating engagement and great expectations for Diluvion. The final week, the game climbed up to first page of the Most Popular Games on Kickstarter list – adding to the overall distribution and cred of the game, and further accelerating the pledges.Īt the end of the campaign, on July 2nd, 1.644 backers had pledged $50.554,- to the project. That number grew steady throughout the ads period, and continued to climb after the ads had stopped running. By ongoing tweaking, ads going out to the countries that gave expensive clicks were discontinued, and the budget was reallocated towards the countries were the clicks were less costly and more plentiful.įrom the first day of Facebook ads, daily pledges climbed to more than $1000,- per day. The posts directed traffic to Diluvion’s Kickstarter page and were directed towards gaming fans in 10 different countries. They used 24SevenSocial to set up four Facebook posts with images from the gameplay, and texts in their own jargon. Note that $630,- is a tiny ads budget for any conventional ads campaign. The following day, on June 25th, the Arachnid founders pitched in to make a total budget of $630,- to try and get some more traction. On June 24th, the daily pledges had fallen below $500,. At that rate, and with the rate of the slow-down, it looked like they might not reach their goal… But then the daily amount of pledges started slowing down to $550-800 per day. In the first nine days, the game reached $21.075,. Going live right before the giant games convention E3 in Las Vegas, Diluvion and its Kickstarter round got coverage by both Gamereactor and Destructoid. Diluvion also became a “Kickstarter Staff Pick”, which is a great recognition among the thousands of projects live on Kickstarter. The goal was $40.000, and the campaign got good traction. More.ĭiluvion’s Kickstarter funding round started on June 2nd, and lasted for 30 days. The game reached its funding goal by 126%, to a total of USD 50.554,- Here’s how:įirst of all – don’t know what Kickstarter is? “Kickstarter is a new way to fund creative projects”, as described on their website. Based in Berkeley, CA, Diluvion is the award winning company’s second game. For their new game Diluvion, the startup Arachnid Games went to Kickstarter for funding.
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